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Media Advertising Effects On Underage Drinking

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... Sixty-three percent of underage students had been drinking at least once in the past 30 days, and 42 percent of those So far, zero tolerance is the best tool in fighting against underage drinking and driving. The United States Department promotional materials in bars and restaurants would affect underage drinking. campaigns to discourage underage drinking at the same time as continuing these advertisements. Ultimately, the companies down on traffic fatalities, especially from the combination of very young drivers/underage drinking. ...



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Sources list for MEDIA ADVERTISING EFFECTS ON UNDERAGE DRINKING:

Thompson, Craig. Why media matter: toward a richer understanding on consumers' relationships with advertising and mass media. Journal of Advertising; 3/22/1997.
Automobiles and the Film Industry

Li, Hairong. Advertising Media. Encyclopedia of Advertising, Chicago, IL: Fitzroy Dearborn Publishers, 2002 Retrieved from http://www.admedia.org/ Accessed on 18 July, 2004
The Cost of Advertising

"Hot topic: Underage teen drinking." Website of Congresswoman Roybal-Allard. http://www/house.gov/royb al-allard/ht_underage.htm. "Hot topic: Underage teen drinking." Website of Congresswoman Roybal-Allard. http://www/house.gov/royb al-allard/ht_underage.htm.
Legal Age for Alcoholic Consumption

Rosenblat, Alex. (2003). Superficial barriers to underage drinking. America's Intelligence Wire, 17 Sept., p. NA.
Drinking and College Students

"Statistics: Underage drinking." SADD Online. http://www.saddonline.com/stats.htm.
Legal Age for Alcoholic Consumption

 


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..:: Papers on
Media Advertising Effects On Underage Drinking
Underage Drinking
Questions the effectiveness of prohibiting alcohol consumption by underage teens in the United States. -- 3,610 words; 13 sources; MLA
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Trans-border Underage Drinking
This paper discusses the problem of trans-border underage drinking on the San Diego/Tijuana Border as experienced by the author. -- 675 words; 3 sources;
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Underage Drinking
A thesis on the problem of underage drinking in the U.S. and what needs to be done to solve this widening issue. -- 1,559 words; 8 sources; MLA
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Underage Drinking & Advertising
Argues against ads & other factors which encourage drinking by minors. -- 1,125 words; 5 sources;
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Underage Drinking
Examines why alcohol is such a problem in the United States despite its being prohibited to teenagers. -- 3,596 words; 12 sources; MLA
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